Examlex
In net present value analysis for a proposed capital investment, the expected future net cash flows are reduced to their present values.
Leon Festinger
A social psychologist known for developing the theory of cognitive dissonance.
Theory
An organized collection of thoughts aimed at clarifying something, established on broad principles that are not derived from the phenomenon being clarified.
Fear Arousal
The process of inducing a state of fear in an individual, often used in psychological experiments or therapies.
Persuasive Tactic
Strategies or methods employed to convince or influence others to adopt a certain belief or follow a course of action.
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