Examlex
Match each definition that follows with the term (a-e) it defines.
-A document that initiates a product or process change
Benefit Segmentation
The grouping of consumers on the basis of the benefits they derive from products or services.
Consumer Needs
The essential requirements and desires that drive consumer behavior, influencing their purchasing decisions and preferences.
Satisfaction
The feeling of contentment or pleasure when one's expectations are met or exceeded, especially in the context of business and customer experiences.
Demographic Segmentation
The grouping of consumers according to easily measured, objective characteristics such as age, gender, income, and education.
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