Match the Intangible Assets Described with Their Proper Classification (A-D)

question 35

Multiple Choice

Match the intangible assets described with their proper classification (a-d) .
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-Location of a company

• A)Patent
• B)Copyright
• C)Trademark
• D)Goodwill

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Definitions:

People

In a marketing context, refers to the customers, employees, management, and other stakeholders involved in a business's operations and success.

Marketing Mix

The set of controllable marketing variables that a company uses to influence consumer response, traditionally categorized as product, price, place, and promotion.

Competitors' Products

Goods or services offered by rivals in the same market that compete for the same customer base or market share as one's own products.