Classify Each of the Following As

question 140

Multiple Choice

Classify each of the following as:
-Installing a new air conditioning system in an old building

• A)Ordinary maintenance and repairs
• B)Asset improvements
• C)Extraordinary repairs

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Definitions:

Shopping Product

Goods that consumers purchase after comparing quality, price, and style from several sellers, requiring more decision-making effort than routine purchases.

Promotion

A marketing strategy aiming to increase customer awareness and interest in a product or service, often involving special offers.

Unsought Product

Unsought products are goods that consumers do not normally consider buying or may not be aware of until they encounter them, often requiring significant marketing efforts.

Specialty Product

A type of product that consumers purchase less frequently, with unique characteristics or brand identification, for which a significant group of buyers is willing to make a special purchasing effort.