Match the Intangible Assets Described with Their Proper Classification (A-D)

question 95

Multiple Choice

Match the intangible assets described with their proper classification (a-d) .
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-Rights to sell a book and make a profit

• A)Patent
• B)Copyright
• C)Trademark
• D)Goodwill

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Definitions:

Trace Consolidation

The process by which memories become more stable in the brain, transforming from a vulnerable state to a more permanent one.

Encoding Specificity

The principle that the recall of information is improved if the cues present at the time of encoding are also present at the time of retrieval.

Context and Memory

The way in which the situation or environment in which information is learned can affect recall of that information.

Depth of Processing

A theory suggesting that the depth (shallow to deep) at which information is thought about affects the duration and strength of memory of that information.