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A regression analysis involved 17 independent variables and 697 observations. The critical value of t for testing the significance of each of the independent variable's coefficients will have
Advertising And Promotion Campaign
A coordinated series of marketing efforts, using various media and techniques, aimed at promoting a product, service, or brand to a target audience.
Geert Hofstede
A Dutch social psychologist known for his research on cross-cultural groups and organizations, particularly for developing cultural dimensions theory.
Cultural Dimensions
Theoretical frameworks that describe the effects of a society's culture on the values of its members, and how these values relate to behavior, using a structure derived from factor analysis.
Global Marketers
Businesses or individuals that develop and apply marketing strategies on a worldwide scale, adjusting for cultural and regional differences.
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