Examlex
If the coefficient of correlation is .7, the percentage of variation in the dependent variable explained by the variation in the independent variable is
Word-of-Mouth
The process of informing others about a product, service, or event through oral or written recommendations rather than through formal advertising channels.
Branded Information
Content created by or for a brand that provides value to the audience while subtly promoting the brand itself.
UGC
User-Generated Content; any form of content, such as images, videos, text, and audio, that has been posted by users on online platforms such as social media and wikis.
Social Branded Entertainment
Content created by brands designed to entertain while simultaneously carrying a marketing message, often distributed on social media platforms.
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