Examlex
All of the following are profit related variances except:
Exclusive Distribution
A distribution strategy where a supplier grants exclusive rights to a single wholesaler or retailer to sell its products in a specific territory.
Intensive Distribution
Intensive distribution is a strategy where a company makes its product available through as many outlets as possible to maximize coverage and product availability.
Selective Distribution
A type of distribution strategy that involves placing products in selected retail outlets, rather than mass marketing or exclusive distribution.
AIDA Model
A marketing framework that outlines the customer journey as Attention, Interest, Desire, and Action, guiding marketers in creating effective advertising strategies.
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