Examlex
A master budget is a comprehensive plan for an upcoming financial period.
Director of Marketing
A senior executive responsible for leading and managing marketing strategies, activities, and goals of a company.
Click-through Rate
A metric that measures the number of clicks advertisers receive on their ads per number of impressions.
Number of Impressions
The total count of how often an advertisement or digital content has been displayed to viewers.
Electronic Media
Platforms or channels that use electronics or electromechanical energy to broadcast or distribute content to end-users, including radio, television, and internet-based services.
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