Managers Can Use ABM Information to Manage Customer Profitability

question 10

Short Answer

Managers can use ABM information to manage customer profitability. The most valuable groups of customers are those having the following characteristics: $$\begin{array} { l c } \text { Types of } & \text { Service } \\\text { Products Ordered } & \text { Requirements }\\\hline \text { a) High-margin } & \text { Extensive } \\\text { b) High-priced } & \text { Low } \\\text { c) Low-margin } & \text { Low } \\\text { d) High-marqin } & \text { Low }\end{array}$$

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Definitions:

Estrogen

A group of steroid hormones that play a crucial role in the development and regulation of the female reproductive system and secondary sexual characteristics.

Synaptic Pruning

The process by which extra neurons and synaptic connections are eliminated in the brain to increase the efficiency of neuronal transmissions.

Dendrites

The branched extensions of a neuron that receive signals from other neurons.

Brain Plasticity

The capacity of the nervous system to change its structure and function in response to experience or damage.