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Conversion costs may be separated into direct labour and overhead when it is relatively easy to track direct labour, and the use of labour occurs in a different pattern than the use of overhead resources.
Cognitive Dissonance
A state of psychological discomfort caused by holding two conflicting beliefs, values, or attitudes.
Confirmation Bias
The tendency to search for, interpret, favor, and recall information in a way that confirms one's preexisting beliefs or hypotheses, while giving disproportionately less consideration to alternative possibilities.
Fundamental Attribution Error
The tendency to overemphasize personal traits and minimize situational factors as causes of other people's behavior.
Internal Attributions
The process of assigning the cause of behavior to internal characteristics, traits, or abilities of the individual.
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