Examlex
The general rule is to discontinue a service when its total fixed costs are less than its avoidable fixed costs.
Question Marks
Products or businesses that operate in high-growth markets but have low market share, often requiring significant investment to improve their position.
Market Share
The segment of a market held by a certain company or product.
Market Growth
An increase in the demand for a particular product or service over time, which can be influenced by factors like changes in consumer preference, population growth, and technological advancement.
BCG Matrix
A strategic business tool developed by the Boston Consulting Group that uses market growth rate and market share to evaluate the relative performance of products or business units.
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