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In general, a company should outsource if the cost to buy is:
Irving Goffman
A sociologist known for his studies in the field of symbolic interactionism, focusing on the details of individual identity and social interaction in everyday life.
Emotion Management
involves individuals' efforts to manage their own feelings or display of emotions, often within a social context to adhere to societal norms.
Arlie Hochschild
An American sociologist known for her works on emotional labor, gender roles, and the intersection of work and family.
Symbolic Interaction
A sociological perspective focusing on the role of symbols and language as core elements of all human interaction.
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