Examlex
Which of the following statements is false?
Premium
A premium refers to the additional amount above the normal cost or nominal value of a product, service, or insurance coverage, often indicating a higher quality or level of service.
Global Market Segmentation
The process of dividing the worldwide market into distinct subsets of consumers with common needs or characteristics for targeted marketing.
Product Offerings
The various products and services a company makes available to customers.
Position
Refers to a brand's or product's unique standing and identity in the marketplace relative to its competitors.
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