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The Chris-Kraft Co. is financed entirely with equity, and the firm has a beta of 1.6. The current risk-free rate is 9.5 percent, and the expected market return is 16 percent. What rate of return should Chris-Kraft require on a project of average risk?
Marginal Utility
The bonus utility or pleasure experienced by someone when consuming another unit of a given good or service.
Risk-averse
A description of an individual's or entity's preference for avoiding loss over making a gain.
Expected Income
The income an individual anticipates to earn in the future based on current circumstances, potential investments, and employment prospects.
Utility Maximizer
An economic agent who seeks to achieve the highest level of satisfaction or utility from their choices, given their constraints.
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