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____ ratios indicate how efficiently a firm is using its assets to generate sales.
Visual Customer Journey Map
A graphical representation of the complete experience a customer has with a company, from initial awareness to post-purchase interactions, highlighting key touchpoints.
First Touchpoint
The initial point of contact between a brand or company and a potential customer.
Calculating Market Size
The process of estimating the total potential sales revenue or volume in a given market for a product or service.
Exclusionary Persona
A profile that represents a segment of the audience that is not considered an ideal customer or user for a product or service, used to better define marketing strategies.
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