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Suppose that two experiments were conducted to compare the effects of two new insect repellants. In Experiment X, a simple random sample was taken from the population of River City, and the citizens were randomly assigned to repellant A and repellant B. In Experiment Y, a stratified random sample was taken from the population of River City, and the citizens were randomly assigned to repellant A and repellant B. (River City has 4 geographic areas of town, the NE, NW, SE, and SW quadrants; 100 people from each quadrant were sampled for Experiment B.) The results of the experiments were the same: fewer insects landed on the arms that had been treated with insect repellant A. (a) For each experiment, X and Y, discuss whether one can legitimately infer from each of these experiments that repellant A is better than B? Why or why not? (b) For each experiment, X and Y, discuss whether one can legitimately generalize to the population of River City from each of these experiments? Why or why not?
Digital Marketspace
An online environment where goods and services are bought and sold.
Customer Value
The perception of what a product or service is worth to a customer versus the possible alternatives, weighted by the quality and benefits it provides.
Buyer-seller Relationships
The dynamic interactions and transactions between buyers and sellers, often emphasizing cooperation, trust, and communication for long-term engagement.
Individuality
The quality or character of a particular person or thing that distinguishes them from others, emphasizing uniqueness and personal identity.
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