When Using the Equal Sign to Assign Values, the Variable

question 3

True/False

When using the equal sign to assign values, the variable on the left hand side of the equal sign will always receive the value.

---

Definitions:

Potential Market

The entirety of consumers who could potentially purchase a product or service, based on their needs and resources.

Brand Awareness

The degree to which customers recognize and understand the unique features or identity of a specific brand's products or services.

Marketing Mix

The set of controllable tactical marketing tools—product, price, place, and promotion—that a company uses to produce a desired response in the target market.

Purchase Rate

The frequency at which a product or service is bought over a specific period of time.