In Social Marketing Programs, Targeting a Program to Defined Groups

question 4

Multiple Choice

In social marketing programs, targeting a program to defined groups is called ___________.

• A) Consumer orientation
• B) Strategy development
• C) Audience analysis
• D) Audience segmentation

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Definitions:

Task-Centeredness

A focus on completing specific tasks or goals, often characterized by a practical and direct approach to solving problems.

Eclectic Practice

An approach that draws on multiple theories, styles, or ideas to best address the needs and preferences of individual clients or situations.

Cognitive Restructuring

A therapeutic process that involves identifying and challenging negative and irrational thoughts, with the goal of replacing them with more positive and realistic ones.

Self-Efficacy

An individual's belief in their own capacity to execute behaviors necessary to produce specific performance attainments.