In Social Marketing Programs, Targeting a Program to Defined Groups

question 4

Multiple Choice

In social marketing programs, targeting a program to defined groups is called ___________.

• A) Consumer orientation
• B) Strategy development
• C) Audience analysis
• D) Audience segmentation

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Definitions:

Abnormality

Abnormality refers to a deviation from the norm or average, often used in medical, psychological, and biological contexts to describe differences in behavior, structure, or function.

Major Events

Significant occurrences or milestones that have a profound impact on individuals or communities.

Philippe Pinel

A French physician credited with pioneering humane treatment and moral therapy for the mentally ill in the late 18th and early 19th centuries.

William Tuke

A pioneering figure in the reform of mental health care in the 18th century, he founded the York Retreat which emphasized humane treatment for the mentally ill.