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According to the "Spotlight on Small Business" box in Chapter 7, the Blue Man Group knew that if they wanted to expand their product planning and organization were critical. Therefore, the three partners spent considerable time writing a:
Ulrich Beck
Ulrich Beck was a German sociologist best known for his work on risk society, individualization, and reflexive modernization.
Transnational Organizations
Entities that operate across multiple countries, transcending national boundaries to achieve their objectives.
Neoliberalism
An economic and political ideology that emphasizes free-market capitalism, deregulation, and a reduction in government spending on social services.
Global Economy
An interdependent economy worldwide where the economies of countries are linked through global trade and financial markets.
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