The SWOT Analysis Focuses Only on the Internal Activities of the Firm

question 79

True/False

The SWOT analysis focuses only on the internal activities of the firm, while a PERT analysis is used to review the external environment in which the firm operates.

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Definitions:

Dynamic Pricing Policy

A strategy where prices are adjusted in real-time based on demand, supply, and other market conditions.

Penetration Pricing

A marketing strategy that involves setting a low price for a new product to attract customers and gain market share quickly.

Odd-Even Pricing

A psychological pricing strategy where prices are set to just below a whole number to make the price appear significantly lower to consumers.

Deceptive Pricing Practices

Techniques used by sellers to mislead consumers about the true price of a product, making it seem cheaper than it actually is.