Tactical Planning Involves Making Decisions About Which Customers to Serve

question 265

True/False

Tactical planning involves making decisions about which customers to serve, what products or services to sell, and the geographic areas in which the firm will compete.

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Definitions:

Hiring Ability

The capacity or skill of a person or organization to identify, evaluate, and recruit suitable candidates for employment.

Confirmation Bias

The tendency to interpret, seek out, and create information that confirms one's preexisting beliefs or hypotheses.

Unintended Racism

Racial prejudice and discrimination that occur unintentionally, often as a result of implicit biases.

Representativeness Heuristic

Estimating the likelihood of events in terms of how well they seem to represent, or match, particular prototypes; may lead us to ignore other relevant information.