When Managers Identify a Market Trend That Suggests a New

question 12

Multiple Choice

When managers identify a market trend that suggests a new opportunity and then devise a strategy to go after this new opportunity, they are involved in the function of

• A) controlling.
• B) planning.
• C) leading.
• D) organizing.

---

Definitions:

Buy Classes

Categories of purchasing decisions characterized by the level of complexity and involvement required, differing between new buys, modified rebuys, and straight rebuys.

Organizational Buy Classes

Categories that differentiate the purchasing habits and procedures of organizations, often influenced by the nature and complexity of transactions.

Marketing Department

A division within a company responsible for developing strategies and tactics to promote its products or services and engage with its target audience.

Embroidered

Refers to a cloth that has been decorated with needle and thread or yarn, often featuring intricate designs or patterns.