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According to the "Spotlight on Small Business" box in Chapter 7, the Blue Man Group knew that if they wanted to expand their product planning and organization were critical. Therefore, the three partners spent considerable time writing a:
Financial
Related to finances or financial systems, involving money management, investment, and economic activities.
Social
Relating to society or its organization; involving the gathering of people or entities for mutual benefit.
Product Life Cycle
A concept in marketing that describes the stages a new product goes through in the marketplace: introduction, growth, maturity, and decline.
Persuading
The act of influencing or convincing someone to do or believe something through reasoning or the use of emotional appeal.
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