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When comparing small businesses to their larger competitors, it is clear that
Sales Dollars
The total revenue generated from the sale of goods or services, expressed in monetary units.
After Tax Profit
The net income a company retains after deducting all taxes owed to the government.
Income Tax Rate
The percentage of an individual or corporation's income that is paid to the government as tax.
Sales Mix
The proportion of different products or services that a company sells, reflecting its strategy to achieve profitability.
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