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The Making Ethical Decisions box, titled, "Wagging the Dog" asks students to consider an ethical dilemma a company executive may face. The dilemma is:
Sleeper Effect
The finding that, over time, people separate the message from the messenger.
Fear-based
Describing actions or decisions motivated by fear, often leading to precautionary or defensive behavior to avoid negative outcomes.
Moderate Levels
Degrees or extents of something that are considered to be within a middle or average range, avoiding extremes.
High Levels
Refers to an elevated state or degree of any measurable variable, quality, or condition.
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