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According to the "Spotlight on Small Business" box in Chapter 18, small business owner, James "Hoss" Boyd knows all too well about potential financial failure. Of the three common reasons for financial failure, only one, his inability to control his own costs is keeping his business on the brink of failure.
Strike Price
The predetermined price at which the buyer of a call option can purchase, or the buyer of a put option can sell, the underlying security or commodity.
Market Price
The present cost at which a service or asset is available for purchase or sale on the public market.
Put Option
A financial contract that gives the holder the right, but not the obligation, to sell a specified amount of an underlying asset at a set price within a specific time.
Strike Price
The set price at which the holder of an option can buy (in the case of a call) or sell (in the case of a put) the underlying security or commodity.
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