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Inadequate expense control typically occurs as a result of undercapitalization.
Marketing Strategy
A comprehensive plan formulated to achieve the marketing objectives of an organization, which includes target market identification and applying the marketing mix effectively.
Diversification
The strategy of expanding into new markets, products, or services to reduce risk and enhance potential for growth.
Situation Assessment
An evaluation process to understand the current conditions and factors affecting a decision or strategy.
Strategic Marketing
Strategic marketing is the long-term approach to planning, executing, and managing marketing efforts that align with a business's overall goals and objectives, focusing on sustainable growth and competitive positioning.
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