Jeremy Operates His Own Small Business, but He Doesn't Want

question 333

True/False

Jeremy operates his own small business, but he doesn't want to be bothered with accounting information. He tells his friends, "All I need accounting for is to prepare my income tax return for my business. I'll hire someone to do that for me." Jeremy's attitude would be disastrous if he managed a large firm, but is a reasonable view for a small business owner.

---

Definitions:

Product Feature

An attribute or functionality of a product that contributes to its desirability or usability.

Segmentation Basis

The criteria or basis used to divide a target market into distinct groups, allowing for more tailored and effective marketing strategies.

SELL Sequence

A series of steps in the selling process, often acronymized to Show features, Explain advantages, Lead into benefits, and Let the customer speak.

Sales Presentation

A formal discussion or demonstration aimed at persuading an audience to purchase a product or service, focusing on features, benefits, and value.