Publicity Works and If Often Used Only If the Media

question 88

True/False

Publicity works and if often used only if the media finds the information interesting or newsworthy.

Understand the role and response of the federal government and the Justice Department during key events of the civil rights movement, such as the Freedom Rides.

Recognize the limitations and exclusions of landmark civil rights legislation, including the Voting Rights Act of 1965.

Evaluate the evolving stance of U.S. presidents on civil rights issues during the civil rights movement, specifically President Kennedy's policies and actions.

Understand the historical relationship and intersections of civil rights movements and labor union movements in America during the 1940s.

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Definitions:

Financial Leverage

The use of borrowed funds with a fixed cost in an attempt to increase the returns to shareholders by magnifying investment gains or losses.

EBIT

Earnings Before Interest and Taxes, a financial metric that calculates a firm’s profit excluding interest and income tax expenses.

Variable Cost

A cost that varies directly with the level of production or volume of output, as opposed to fixed costs, which remain constant regardless of activity level.

Direct Labor

The wages of employees who are directly involved in the production of goods or services.