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When Pepsi introduced its FruitWorks product line during spring break in Panama City, Florida and South Padre Island, Texas it gave out free samples and provided free rides on Pepsi trucks. Pepsi was practicing event marketing.
Comparative Genomics
Study of genomes through the direct comparison of the genes and DNA sequences from multiple species.
HIV
Human Immunodeficiency Virus, a virus that attacks the immune system and can lead to AIDS if not treated.
Designer Drugs
Synthetic compounds created to mimic the effects of illegal drugs, often with slight molecular modifications to evade legal restrictions.
Transposons
Genetic elements capable of moving to different positions within a genome, often influencing gene expression and evolution.
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