When Marketing to Consumers in the Global, It's Important for Companies

question 144

Multiple Choice

When marketing to consumers in the global, it's important for companies to remember that promoting products:

• A)is easy and profitable if they are well-known brands.
• B)can be accomplished using a global approach since consumers are more alike than most people think.
• C)is best done by using personal selling and product sampling.
• D)calls for attention to cultural differences and possible translation problems.

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Definitions:

Deferred Revenue

Payments received by a company for goods or services that have yet to be delivered or performed.

Net Income

The total profit of a company after all expenses, taxes, and costs have been deducted from total revenue.

Total Liabilities

The sum of all financial obligations a company owes to outside parties, including loans, accounts payable, and any other debts.

IFRS

International Financial Reporting Standards, which are global accounting standards for preparing financial statements, making it easier to compare entities internationally.