Anything That Encourages People to Talk Favorably About an Organization

question 65

True/False

Anything that encourages people to talk favorably about an organization may be effective word-of-mouth promotion.

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Definitions:

Alarm

A sudden fear or concern caused by the realization of danger or an emergency situation.

Type A Personality

A temperament characterized by high levels of competitiveness, self-imposed stress, impatience, and aggressiveness.

Emotion-Focused Coping

A type of coping in which people try to prevent having an emotional response to a stressor.

Hardiness

A personality characteristic that involves a sense of control, commitment, and the ability to embrace challenge as an opportunity for growth.