While Testimonials Effectively Promote Products to New Customers, They Are

question 262

True/False

While testimonials effectively promote products to new customers, they are not effective in reaching existing customers.

---

Definitions:

Watson

Refers to John B. Watson, an American psychologist who is considered one of the founders of behaviorism, emphasizing the importance of observable behaviors over internal phenomena like thoughts and feelings.

Humanistic Psychology

Historically significant perspective that emphasized the growth potential of healthy people and the individual’s potential for personal growth.

Carl Rogers

An influential American psychologist who founded the humanistic approach to psychology, emphasizing the importance of free will, self-actualization, and empathy in personal development.

Abraham Maslow

A psychologist known for creating Maslow's hierarchy of needs, a theory of psychological health predicated on fulfilling innate human needs.