The Combination of Advertising, Personal Selling, Public Relations, and Sales

question 75

Multiple Choice

The combination of advertising, personal selling, public relations, and sales promotion activities traditionally used by an organization represents its

• A) marketing communications system.
• B) marketing mix.
• C) public relations package.
• D) promotion mix.

---

Definitions:

Collaboration

The act of working together with others to achieve a common goal, often emphasizing cooperation across organizations, disciplines, or sectors.

Government-Agent Collaboration

A partnership or cooperative effort between government entities and outside agents or organizations to achieve specific objectives or projects.

Philanthropic

Relating to the act of giving money, goods, time, or effort to support a charitable cause, usually over an extended period and in regard to a defined objective.

Commercial

Relating to or engaged in commerce; characterized by the intent to profit from the buying, selling, or exchanging of goods and services.