One Way to See That Publicity Is Handled Well by the Media

question 53

Multiple Choice

One way to see that publicity is handled well by the media is to

• A) pay for it.
• B) establish a friendly relationship with media representatives.
• C) write good press releases that attract attention.
• D) ask for the best location or time in the medium under consideration.

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Definitions:

Lower Management

The lowest level of management in an organizational hierarchy responsible for supervising the daily operations and reporting to middle management.

Middle Management

Middle management refers to the level of management in an organization that serves as the intermediary between the executive leadership and the operational staff, responsible for implementing strategies and policies.

Achievable Performance

A realistic level of outcome that can be attained within a given time frame under assumed conditions.

Cash Budget

A financial plan that estimates cash inflows and outflows over a specific period of time, often used for managing company liquidity.