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The Main Difference Between Selective Distribution and Exclusive Distribution Is

question 305

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The main difference between selective distribution and exclusive distribution is the number and type of market segments the firm chooses. In a selective strategy, a variety of profitable niche markets are selected, while in an exclusive strategy one specific market segment is targeted, and all others are excluded.

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Definitions:

Intervention

Any program or message providing information or structure to change a behavior.

Identification with Movie Characters

A psychological process where the audience experiences feelings of connection or empathy towards characters in a film, imagining themselves in the characters' situations.

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Theory that posits that beliefs about the effectiveness, ease, and consequences of doing (or not doing) a certain behavior determine whether we do (or do not do) that behavior.

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A theory that predicts an individual's intention to engage in a behavior at a specific time and place, considering attitudes toward the behavior, subjective norms, and perceived behavioral control.

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