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The main difference between selective distribution and exclusive distribution is the number and type of market segments the firm chooses. In a selective strategy, a variety of profitable niche markets are selected, while in an exclusive strategy one specific market segment is targeted, and all others are excluded.
Intervention
Any program or message providing information or structure to change a behavior.
Identification with Movie Characters
A psychological process where the audience experiences feelings of connection or empathy towards characters in a film, imagining themselves in the characters' situations.
Health Belief Model
Theory that posits that beliefs about the effectiveness, ease, and consequences of doing (or not doing) a certain behavior determine whether we do (or do not do) that behavior.
Planned Behavior
A theory that predicts an individual's intention to engage in a behavior at a specific time and place, considering attitudes toward the behavior, subjective norms, and perceived behavioral control.
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