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In the Reaching Beyond Our Borders box in the chapter, Coca-Cola found out that more than 80 percent of the developing world's customers buy products from very small entrepreneurs rather than larger stores.
Equivalent Unit
A concept in cost accounting used to allocate production costs between completed units and units still in process, by converting work-in-process units into a number of equivalent completed units.
Conversion Rate
A metric often used in marketing to denote the percentage of users or visitors who take a desired action, such as making a purchase.
Work In Progress
Refers to the materials and goods in the process of being manufactured but not yet complete.
Abnormal Spoilage
Refers to waste or destruction of inventory beyond what is expected in normal manufacturing processes, often due to production defects or inefficiencies.
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