Marketing Intermediaries Can Provide ________ Utility by Offering Customers Affordable

question 234

Multiple Choice

Marketing intermediaries can provide ________ utility by offering customers affordable credit, free delivery, and product guarantees.

• A) possession
• B) information
• C) form
• D) promotion

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Definitions:

Customer Cost Analysis

An evaluation of the total cost incurred by a business to serve a customer, including product, service, and indirect costs.

Time-Driven Activity-Based Costing

An accounting method that assigns costs to products based on the time employees spend on each activity involved in its production or service.

Order Fulfillment Department

A division within a company responsible for processing and delivering orders to customers.

Customer Cost Analysis

A process that evaluates all costs associated with acquiring and retaining customers, aiming to optimize profitability and identify cost-saving opportunities.