As a Manager at Excitement Foods, Mark Is Responsible for the Firm's

question 83

Multiple Choice

As a manager at Excitement Foods, Mark is responsible for the firm's Kool'nKreamy brand of ice cream. Recently, he approved a proposal to test market new ice cream flavors. He is also considering the possibility of lowering the price of the ice cream and initiating a new advertising campaign. Mark appears to be a(n) :

• A)product development manger.
• B) target market manager.
• C)brand manager.
• D)commercialization manager.

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Definitions:

Efficient Supply Chains

Supply chains that are optimized to minimize costs and waste while maximizing productivity and customer value.

Buffer Inventory

A reserve of supplies or products kept on hand to protect against fluctuations in demand or supply.

Demand/Supply Uncertainty

The unpredictability in the quantity demanded or supplied in the market due to various factors like market trends, seasonality, or production issues.

Strategic Fit

The alignment between an organization's strategies and its internal capabilities and external environment to ensure maximum efficiency and competitive advantage.