In Evaluating a Total Product Offer, Value Enhancers Such as Service

question 57

True/False

In evaluating a total product offer, value enhancers such as service, guarantees, reputation of the seller, etc. are as important to customers as the basic product.

---

Definitions:

Rubisco

An enzyme that catalyzes the fixation of atmospheric carbon dioxide during photosynthesis in plants.

Transcription

The process by which the genetic information in a strand of DNA is copied into a new molecule of messenger RNA (mRNA), which then leads to protein synthesis.

Jasmonic Acid

One of a group of lipid-derived plant hormones that affect several processes, such as pollen development, root growth, fruit ripening, and senescence; also involved in defense against insect pests and disease-causing organisms.

Prostaglandins

Lipid compounds that have diverse hormone-like effects in animals, including inflammation regulation and smooth muscle contraction.