Examlex
One function of effective packaging is to provide information regarding warranties, benefits, and uses of the good inside the package.
Inform Consumers
The practice of providing customers with relevant and accurate information about products, services, and their impact, enabling informed purchasing decisions.
Market Segmentation
The practice of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors.
Meaningfully Shared Characteristics
Traits or aspects that are significantly common within a group or category, enhancing understanding or identification.
Price-Quality Relationship
The perceived value of a product or service based on its price, often leading consumers to associate higher prices with higher quality.
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