When Consumers Reach the Point of Brand ________, the Product

question 162

Multiple Choice

When consumers reach the point of brand ________, the product becomes a specialty good.

• A) association
• B) desire
• C) awareness
• D) insistence

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Definitions:

Tape Recorder

An electronic device used for recording sound on magnetic tape and for playing back recorded sound.

Associate Tastes

The phenomenon whereby an individual develops a preference for or aversion to certain flavors based on past experiences.

Poison

Substances that cause harm, illness, or death when ingested, inhaled, or absorbed into the body in relatively small amounts.

Lights And Sounds

Refers to the stimulation of the visual and auditory systems by photons (light) and oscillations of air particles (sound), respectively, and their perception and interpretation by the brain.