Some Businesses Use Nostalgic Ads to Rekindle the Memories and Emotions

question 168

Multiple Choice

Some businesses use nostalgic ads to rekindle the memories and emotions of consumers to an earlier time and place. This technique of linking a brand name to a pleasant memory or favorable image is the goal of brand

• A) association.
• B) tie-ins.
• C) insistence.
• D) preference.

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Definitions:

Lucrative

Generating a significant profit or financial gain, often used to describe business ventures or investments.

CRM Program

A strategy and software system designed to manage a company’s interactions with current and potential customers, aiming to improve business relationships.

Lifetime Value

The total revenue a business can expect from a single customer throughout the duration of their relationship.

Customer Equity

The total combined customer lifetime values of all the company’s customers, representing the financial value of the customer base.