One of the Reasons Why Companies Create the Position of Brand

question 336

Multiple Choice

One of the reasons why companies create the position of brand manager is to:

• A)have greater control over new-product development and promotion.
• B)cut expenses associated with the marketing of products.
• C)limit the amount of market research expenses products required.
• D)identify and prosecute firms that violate trademark protection.

---

Definitions:

Aseptic Technique

A set of practices and procedures performed under sterile conditions to minimize the risk of infection.

Contamination

The presence of unwanted substances or impurities that can cause harm or reduce purity.

Anesthetic

A substance used to induce insensitivity to pain, typically during surgical procedures.

Scrub

(1) Claim scrubbing ensures that claims are correctly coded before being sent to the insurance company, which reduces denials and increases payments to the practice; (2) Specific and thorough hand-washing procedure performed for six minutes before taking part in any sterile surgical procedure.