Using Advances in Technology to Maintain Databases of Customer Information

question 111

True/False

Using advances in technology to maintain databases of customer information is more important for firms involved in mass marketing than it is for those firms using relationship marketing.

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Definitions:

Appeal to Emotion

A logical fallacy that uses emotional manipulation rather than valid reasoning to persuade or influence an audience's views or actions.

Emotionally Charged Issue

A topic or matter that strongly affects people's feelings and can lead to intense reactions.

Basis in Evidence

Justification or support grounded on facts, data, or specific information rather than conjecture or opinion.

Argumentum ad Baculum

An appeal to force, where an argument is made legitimate or convincing through the use of threat or coercion.