Click Computers Has Established a Web Site Where Its Customers

question 135

True/False

Click Computers has established a Web site where its customers can get the latest information about the company's products,offer suggestions about improving products and service,and contact technical support via e-mail.The company has even added a chat room that allows customers to communicate with each other.Click's approach indicates that it is trying to utilize relationship marketing.

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Definitions:

Implicit Judgment

An automatic and unconscious assessment or opinion formed about something or someone, based on biases or past experiences.

Invincibility Fable

A cognitive bias often observed in adolescents and young adults, characterized by the belief that they are immune to common dangers and risks.

Deductive Reasoning

A process of reaching a decision through the harmony of multiple propositions that are commonly taken as factual.

Hypothetical Reasoning

The cognitive process of thinking about situations that are not directly observed or real and exploring possible outcomes.