Comparing the Business Practices of the 1950s to Those of Today

question 183

Multiple Choice

Comparing the business practices of the 1950s to those of today indicate that today's marketing managers:

• A)have a more ambitious goal of not just satisfying customers,but of exceeding their expectations.
• B)are much more focused on production and mass marketing.
• C)put less emphasis on earning a profit,since doing so makes it harder to satisfy the needs of the firm's stakeholders.
• D)operate essentially the same as their predecessors.

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Definitions:

Nerve Fibers

Extended fibers of neurons that conduct electrical signals across the body.

Axons

Long, threadlike parts of a nerve cell along which impulses are conducted from the cell body to other cells.

Dendrites

The branched projections from the neuron's cell body that receive neural impulses from other neurons and transmit them towards the cell body.

Sulci

Grooves or furrows on the surface of the brain.