Which of the Following Describes a Process in Which Marketers

question 180

Multiple Choice

Which of the following describes a process in which marketers present an accurate description of a new product to potential customers and ask if they find the idea appealing?

• A) prototype testing
• B) concept testing
• C) test marketing
• D) competitive benchmarking

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Definitions:

Queer Space

Environments or places where LGBTQ+ individuals and expressions are welcome and celebrated, often in contrast to mainstream societal norms.

Gentrification

The process of renovating and improving a district so that it conforms to middle-class taste, often leading to the displacement of lower-income residents.

LGBTQ

An acronym standing for lesbian, gay, bisexual, transgender, and queer or questioning, representing a community of individuals with diverse sexual orientations and gender identities.

Non-Binary Trans*

Individuals who identify as transgender and whose gender identity does not fit within the traditional binary notions of strictly male or female.